Have what it takes to become a Hot Wheels Legend?

When Hot Wheels launched the original “Sweet 16” die-cast cars in 1968, they were said to be some of the most influential and legendary cars in automotive history. And now, we’re hitting the road to find custom cars worthy of joining them as HOT WHEELS LEGENDS.

One finalist from each of the 15 cities will join us at SEMA 2018 in Las Vegas, where one lucky winner will be immortalized as a Hot Wheels Legend and get made into a die-cast car sold around the world. Don’t miss this epic event!

What we're looking for



Have you ever seen a car and said, “That looks like a Hot Wheels?” We’re looking for that “Hot Wheels-ness” that nails the amazing performance and outrageous design we’re known for.



We’ve made over 25,000 unique vehicle models in the past 50 years, so we’re looking for something with unique details that stands out from the rest.


Garage Spirit

It’s built, not bought, just like Hot Wheels.  We’re looking to see some elbow grease that exemplifies the challenger spirit it took to build.

Garage Spirit

Entries will be judged by five criteria (20 points per criteria = 100 points total). Even Legends play by the rules! Check out the full criteria in the Official Rules. 

Join The Hot Wheels Legends Tour

Enter your custom car into the competition or come witness the epic event! Each stop will include:

Lifesize Hot Wheels Fleet of Cars • Photo Ops • Historical Die-Cast Display • 2018 Hot Wheels Anniversary Edition Cars • Hot Wheels Kid Zone •  Car & Pop Culture Influencers •  Microsoft Forza Gaming Zone

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